In the dynamic world of digital marketing, collaboration is key. Whether you’re working with an in-house team or external consultants, you’ll often need to give others access to your Google Ads account. Adding users to Google Ads Manager can streamline communication and workflow, allowing for a more efficient management of your PPC campaigns. This comprehensive guide will walk you through the steps to add someone to your Google Ads manager, setting appropriate permissions, and ensuring your account stays secure.
Understanding Google Ads Manager Accounts
Before diving into the process of adding users, it’s essential to understand what Google Ads Manager Accounts are. Previously known as My Client Center (MCC), Google Ads Manager is a dashboard that allows you to manage multiple Google Ads accounts from one location. Ideal for agencies or individuals managing several accounts, it simplifies tasks like tracking metrics, making bulk changes, and ensuring consistency across campaigns.
Preparing to Add Users
Before you start adding new users, determine their role and the level of access they need. Google Ads provides several access levels:
- Administrative access: Full control of the account, including the ability to add or remove users, change access levels, and handle billing.
- Standard access: Manage campaigns and make changes but can’t change user roles or access.
- Read-only access: View campaigns and account settings without making changes.
- Billing access: Manage billing and payments but not view campaign data.
- Identify which level is appropriate for the person you’re adding, keeping security best practices in mind.
Step-by-Step Guide to Adding Someone to Google Ads Manager
Step 1: Sign In to Google Ads Manager
Enter your login credentials at https://ads.google.com to access your Google Ads Manager account.
Step 2: Access Account Settings
Once logged in, navigate to the upper right corner of the interface, and click on the tools icon, which looks like a wrench. From the dropdown menu, select “Account access” under the ‘Setup’ column.
Step 3: Invite Users
On the “Account access” page, you’ll find a list of current users. To add a new user, click on the blue plus button or “Invite other users”. This action will prompt you to enter the email address of the individual you want to add.
Step 4: Set Permission Levels
After providing the email address, select the appropriate access level for the new user. Make sure you choose a level that complements their role and responsibilities.
Step 5: Send the Invitation
Review the details, and if everything looks correct, click “Send invitation”. The invitee will receive an email from Google with instructions on how to accept the invitation and sign in.
Step 6: Acceptance by New User
The invitation will include a link that the new user must click to accept the invite. They may be required to create a new Google account if they don’t already have one associated with the email address you’ve used.
Step 7: Confirmation of Added User
Once the new user has accepted the invitation, you should confirm that they appear in the list of users with the correct access level in your Google Ads Manager account.
Best Practices for Managing Users in Google Ads Manager
- Audit Regularly: Perform regular audits of your account’s users and their permission levels. Remove or update as needed, especially when people leave your organization or their role changes.
- Limit Administrative Access: Only give administrative access to trusted individuals who need it to perform their job.
- Use Company Email Addresses: When possible, invite users via their company email address rather than personal addresses for extra security.
- Educate Users: Ensure that all users understand how to use Google Ads and are informed about any relevant company policies or best practices.
Troubleshooting Common Issues
Occasionally, you might encounter problems when trying to add a new user. Here are some tips to resolve common issues:
- Invitation Not Received: Check for typos in the email address and ensure that it’s the correct one for the user’s Google account. Also, ask them to check their spam or junk mail folder.
- User Can’t Accept Invitation: Make sure they’re signed into the correct Google account before attempting to accept the invite.
- Access Level Limitations: If a user reports limited functionality, confirm that they have been assigned the correct access level and adjust if necessary.
Conclusion
Adding users to your Google Ads Manager account is a straightforward process that can greatly aid in the collective management of your advertising campaigns. By following this step-by-step guide and adhering to the best practices outlined, you’ll ensure your team works effectively while keeping your account secure. It’s vital to periodically review your Google Ads account user list to maintain optimal performance and security. With these processes in place, you can confidently delegate campaign management tasks, knowing that each member has the appropriate level of access to contribute to your online advertising success.
