An Amazon Standard Identification Number (ASIN) is a distinctive identifier assigned by Amazon to every product listed on its platform. If you are selling a product that is not currently listed on Amazon, you will need to create a new ASIN. This comprehensive guide will provide you with a step-by-step walkthrough of the entire process.
Understanding ASINs
Before we dive into the creation of a new Amazon Standard Identification Number (ASIN), let’s first grasp the concept of what an ASIN actually represents. An ASIN is a unique identifier, consisting of 10 characters that are alphanumeric, specifically assigned by Amazon. Its primary purpose is to efficiently manage and organize the vast range of products within the Amazon product catalog. It is important to note that each individual product listed on Amazon possesses its own distinct ASIN. While books are aligned with their International Standard Book Number (ISBN), all other products are assigned a new ASIN upon being uploaded to the catalog.
When Do You Need to Create a New ASIN?
You’ll need to create a new ASIN in the following situations:
- You’re selling a product that’s not currently listed on Amazon.
- You’ve manufactured a unique product.
- You’re selling a bundled product that isn’t listed on Amazon.
It is crucial to highlight that creating a new Amazon Standard Identification Number (ASIN) for a product that is already listed on Amazon should be avoided. Duplicating ASINs may result in account suspension, which can greatly impact your Amazon experience and business operations. Therefore, it is highly recommended to refrain from generating duplicate ASINs to ensure the smooth running and continuity of your Amazon account.
Steps to Create a New ASIN
Here is a step-by-step guide on how to create a new ASIN on Amazon:
Step 1: Log in to Seller Central
To access your Amazon Seller Central account, begin by logging in. Then, navigate to the ‘Inventory’ tab and select the option to ‘Add a Product’.
Step 2: Check if Your Product Already Exists
Before creating a new ASIN on Amazon, it is highly recommended to check if your product or a similar one is already listed. You can perform this check by entering the product name, UPC, EAN, ISBN, or manufacturer part number in the search box. In case your product doesn’t appear in the search results, you can proceed with confidence to create a new ASIN.
Step 3: Click on ‘Create a New Product’
To add a new product that is not available on Amazon, click on the option that says “I’m adding a new product not sold on Amazon”. Afterward, click on “Create a new product listing” to proceed further.
Step 4: Select the Appropriate Category
When setting up your product on Amazon, you will be prompted to select a category. It is important to choose the most relevant category and sub-category to ensure optimal visibility and reach for your product.
Step 5: Fill Out the Required Information
You’ll need to fill out several fields to create a new product listing. These include:
- Product ID (UPC, EAN, ISBN): This is a unique identifier for your product. If you don’t have one, you can request exemption or buy one from GS1.
- Product Name: This is the title of your product listing. It should be descriptive and include keywords that customers might use when searching for your product.
- Brand: Enter the brand name of the product.
- Manufacturer: Enter the manufacturer’s name.
- Product Description: Describe your product in detail. Highlight its features and benefits.
- Product Images: Upload high-quality images of your product. The main image must be on a white background.
- Price: Enter the price of your product.
- Quantity: Enter the quantity of the product you have in stock.
Step 6: Complete the Remaining Tabs
To make your product listing more comprehensive and appealing to customers, ensure you complete various other tabs such as ‘Variations’, ‘Offer’, ‘Compliance’, and ‘Keywords’. Fill out as much information as possible for a comprehensive listing that captures the attention of potential customers.
Step 7: Save and Finish
After completing all the required information, simply click on the ‘Save and finish’ button. Amazon will carefully review your product listing and, upon approval, assign it a unique ASIN identifier.
Tips for Creating a Successful ASIN
Here are some tips to help you create a successful ASIN:
- Use High-Quality Images: A picture is worth a thousand words. Use high-quality images to attract and convince potential buyers.
- Write a Detailed Description: Use the product description to provide as much information as possible about the product. This can help convince customers to purchase your product.
- Optimize for Search: Include relevant keywords in your product title and description to make it easier for customers to find your product.
In conclusion, the process of creating a new ASIN on Amazon is relatively simple. It requires providing comprehensive information about your product, including important details. By following these steps and invaluable tips, you can successfully create an ASIN and commence selling your unique product on the widely popular platform of Amazon.
FAQs About How to Create a New ASIN on Amazon
Q: What is an ASIN on Amazon?
A: ASIN stands for Amazon Standard Identification Number. It’s a unique 10-character alphanumeric identifier assigned by Amazon to each product listed in its catalog. It’s used to manage the vast product inventory on Amazon and ensure each product is distinct.
Q: How do I create a new ASIN on Amazon?
A: To create a new ASIN, you need to list a new product that isn’t already in Amazon’s catalog. When you list this new product through your seller account and provide all the required information, Amazon will automatically generate a new ASIN for it.
Q: Can I choose my own ASIN?
A: No, you cannot choose your own ASIN. ASINs are assigned by Amazon and are unique to each product.
Q: What information do I need to provide when creating a new ASIN?
A: When creating a new ASIN, you’ll need to provide detailed product information such as product name, brand, price, quantity, description, product identifiers (like UPC, EAN, ISBN), and product images.
Q: Do I need a UPC code to create a new ASIN?
A: Yes, in most cases, you’ll need a UPC (Universal Product Code) or other recognized product identifier to create a new ASIN. However, there are some exceptions for certain categories or for brand-registered sellers.
Q: How long does it take for a new ASIN to be created?
A: Once you submit all the required information for the new product listing, the ASIN is usually created immediately. However, it may take up to 24 hours for the new product listing to appear on Amazon.
Q: Can I use the same ASIN for different products?
A: No, each ASIN is unique to a specific product. Even different variations of the same product (like different sizes or colors) will each have their own ASIN.
Q: What happens if I create a duplicate ASIN?
A: Creating duplicate ASINs is against Amazon’s policies and can lead to your selling privileges being suspended. If you’re selling a product that already exists in Amazon’s catalog, you should add your offer to the existing ASIN instead of creating a new one.
Q: How can I find the ASIN of my product?
A: The ASIN of your product can be found in the product details section of the Amazon listing, or in your inventory management dashboard if you’re a seller.
Q: Can I edit an ASIN once it’s been created?
A: While you can’t change the ASIN itself, you can update the product information associated with the ASIN (like price, quantity, description, etc.) through your seller account. However, major changes may require approval from Amazon.
